Meet the Team
Mark Peterson, RPh
Chief Executive Officer
Mark Peterson serves as Chief Executive Officer for Genoa Healthcare. Peterson joined Genoa Healthcare in 2003 with the mission to build the company into a nationwide provider of pharmacy services. Since joining Genoa Healthcare, Peterson assisted in pioneering a model of pharmacy services inside mental health clinics and has successfully grown the company from the four pharmacies in two states in 2003, to our current size of more than 480 pharmacies in 47 states, plus the District of Columbia. The company also offers telepsychiatry and medication management services, serving over 800,000 consumers per year. Throughout his years with the company, Peterson has had oversight and roles in most areas of the business, including operations, sales, marketing and business growth. Peterson also served on the board from 2003 through 2011. Prior to being named CEO, he served as chief commercial officer, overseeing the corporate strategy, sales, marketing, government affairs, payer relations, business and community development efforts.
Prior to Genoa Healthcare, Peterson was Senior Vice President of Marketing and Data Services with HealthNexis LLC, a company designed to improve contract management and collaboration between healthcare manufacturers, distributors, buying groups and providers. Prior to HealthNexis, he was co-founder and COO of Embion, Inc., a supply-chain management company providing procurement automation for medical clinics. Before working at Embion, Peterson had various leadership roles at Chronimed, a specialty pharmacy, and with Ingenix, the outcomes and clinical trials business unit of United HealthGroup. At Ingenix, he was Vice President of Sales for the economic and outcomes research division.
Peterson has a Bachelor of Science in Pharmacy from the University of Minnesota. His pre-pharmacy coursework at the University of Saint Thomas in St. Paul, Minnesota, included a computer science emphasis.
Chief Operations Officer
William (Bill) Guptail serves as Chief Operations Officer for Genoa Healthcare. Guptail joined Genoa Healthcare in March 2016 as Senior Vice President, Payer Relations, and was responsible for the development and execution of reimbursement strategy; including the design and implementation of value based pharmacy programs; oversight of contracting, licensing, and network operations. Since joining Genoa, he has developed and maintained key health plan, pharmacy benefits manager and government payer relationships, striving to improve access to Genoa’s integrated pharmacy and telepsychiatry care model designed specifically for individuals with Behavioral Health and other complex chronic illnesses.
Prior to joining Genoa Healthcare, Guptail was President – West Region, Complex Care Management for OptumCare. During his 14-year tenure at UnitedHealthcare and Optum, he served in a variety of leadership positions, including national roles in clinical operations and product leadership. He also served as the Chief Operating Officer and Plan President of UnitedHealthcare Community and State in Hawaii from 2009–2013. Guptail also held previous leadership positions at Healthnexis and Novartis Medical Nutrition.
Guptail has a bachelor’s in Human Resources Management and music minor from Millikin University, and an MBA from St. Thomas University. He is based out of Genoa Healthcare’s Eagan, Minnesota office.
Chief Financial Officer
Andy Voss is Genoa Healthcare’s chief financial officer. Voss joined Genoa Healthcare in 2017, and is responsible for accounting functions, treasury management, billing, purchasing, insurance/risk management and banking and investor relationships. He plays a significant role in raising equity financing and negotiating new bank financing.
Voss has a wealth of experience working with companies and finance teams at scale. Voss was previously the Corporate Controller at Savers, an international thrift retailer and recycler, where he led a 45 person accounting team responsible for global operational support. Prior to Savers, Voss spent several years at Microsoft, where he held variety of accounting and finance leadership positions. He started his career with the international accounting firm of KPMG, spending time in audit and transaction services groups. Voss has deep M&A and integration experience, having worked on multiple acquisitions at KPMG and Microsoft.
Throughout his career, Voss has a demonstrated track record of supporting strategic initiatives, implementing new processes, and building high performing teams.
Voss is a CPA and is a graduate of Northern Illinois University, with a Bachelor of Science in Accountancy.
Chief Information Officer
John R. McConnell is the Chief Information Officer for Genoa Healthcare. McConnell joined Genoa Healthcare in July 2012 as the Senior Information Systems Program Manager. In February 2013 McConnell transitioned into the Chief Information Officer (CIO) role overseeing the long term vision of the implementation of technology within Genoa Healthcare. McConnell’s most recent major initiative was to lead the group through a transition from on premise hosting of server infrastructure to a Cloud based server environment. McConnell’s goal is to ensure the health, stability and operational efficiency of Genoa Healthcare’s systems and to help build processes that will allow Genoa Healthcare to continue to grow.
Before joining Genoa Healthcare, McConnell was a Senior Business Intelligence Consultant and Product Manager at Extended Results, Inc. in Redmond, Washington. Prior to that, McConnell was a Vice President and Technology Group Manager for Washington Mutual Bank (WaMu) in Seattle, Washington where he oversaw a team of on and offshore development staff that supported 12 enterprise back office systems ranging from a centralized procurement system, to the bank’s technology ticketing system and change management systems, technology asset management system and corporate real estate systems. When WaMu was purchased by JPMorgan Chase in 2008, McConnell led a team of developers through development of a new Corporate Property Management system as well as the handoff of other systems to corresponding staff with Chase.
Before working at WaMu, McConnell was engaged as a consultant with Seattle City Light where he was the Technical Lead for the Customer and Management Systems team.
McConnell earned a Bachelor of Science in Management Information Systems in 2005.
Executive Vice President, General Counsel and Chief Compliance Officer
Alexander (Aly) Kayne serves as Genoa Healthcare’s general counsel and chief compliance officer. He joined Genoa Healthcare in 2015. Previously, Aly served as Senior Vice President, General Counsel and Secretary for Omnicare, a Fortune 500 healthcare company, where he developed the company’s legal department and played a key role in helping successfully resolve several complex legacy legal matters.
Aly was a Partner with Dewey & LeBoeuf LLP in its New York Litigation Department prior to joining Omnicare. He has represented companies from a variety of industries, including healthcare, banking, insurance, and energy, and his practice focused on complex commercial and securities cases in federal and state courts including cases involving federal and governmental regulatory agencies. He earned his J.D. from Yale Law School where he also served as Editor of the Yale Law Journal.
In 2014, Aly was recognized by NYSE Governance Services’ publication Corporate Board Member as one of the elite “General Counsel to Watch,” which identifies the most distinguished and respected chief general counsel.
Executive Vice President, Human Resources
Michael Walters joined Genoa Healthcare in 2015 to lead their human resources operations. His responsibilities include talent management, learning & development, compliance, payroll, health & welfare, compensation, coaching, people information systems and talent acquisition programs for the growing organization.
Prior to his tenure with Genoa Healthcare, Michael led Human Resources for Verathon Medical, a medical device manufacturer located in Bothell, WA and subsidiary of Roper Technologies. In this capacity, he held responsibility for all HR functions for their global work force located in North America, Europe, Asia, Middle East, and Latin America. Previously, Michael provided HR leadership in various capacities for Microsoft and the Nielsen Company.
Executive Vice President/General Manager, Telepsychiatry
Samir Malik joined Genoa Healthcare in 2015. Samir is responsible for developing and executing the expansion of psychiatry services both within and outside of centers that Genoa Healthcare serves today.
Previously, Samir was Co-founder and CEO of 1DocWay, a New York City-based telepsychiatry company, which expanded access to mental healthcare for underserved Americans. Samir and his team built the technology-enabled-services company from scratch, treating 25,000 patients before being acquired by Genoa Healthcare in November of 2015.
Prior to 1DocWay, Samir held the title of President of Signature Healthcare, and CEO of ZipCare Transportation, two healthcare service companies he started prior to founding 1DocWay. These two endeavors have grown in the past 3 years from two employees to over 100, while improving access to healthcare in markets and populations in need of mental health access.
From 2010 to 2012, Samir was the Director of Strategic Planning at CenterPointe Hospital, a 150-bed health system in St. Louis, Missouri, where he designed and built a new model for outpatient mental health programs across 3 states.
Prior to CenterPointe Hospital, Samir’s career began with McKinsey & Co as a Business Analyst, where he focused on a wide range of strategic and operational initiatives for large organizations both inside and outside healthcare. While there, Samir served as a McKinsey Hospital Institute Fellow.
Samir received a Bachelor of Science in Economics from the Wharton School at the University of Pennsylvania magna cum laude, a Bachelor of Arts in Neuroscience from Penn with distinction, and a Master’s of Business Administration at Wharton in Healthcare Management.
Daniel Carto, RPh
Senior Vice President, Operations
Daniel Carto, RPh, joined Genoa Healthcare in 2006 as Regional Manager to the Northeast Region, with expansion into the Southeast area of the country in 2009. Carto was promoted to Regional Vice President of Operations for the Eastern Division in 2015, overseeing seven Directors of Operations, and managing over 130 pharmacy locations. Carto has led the company in the successful acquisitions of several pharmacies throughout the country, as well as assisted in the successful integration of Genoa Healthcare and QoL meds in 2014, and currently serves as a member of the company’s internal Compliance Committee. Carto was promoted to Senior Vice President of Operations in 2017. In this role reporting to the COO, Carto has day-to-day management responsibility for Genoa’s three operating divisions.
Prior to joining Genoa Healthcare, Carto was a Regional Director at Omnicare. He began his career as a Dispensing and Consultant Pharmacist for a privately held company. He was the Director of Pharmacy Operations of the Northern Division of Specialized Pharmacy, and was named Vice President of Operations in 1992. When Specialized Pharmacy and Omnicare merged, Carto was appointed Regional Director of Compliance for the Great Lakes Region of Omnicare.
From 1996 through 1998, Carto assisted Omnicare with pharmacy acquisitions and integrations. He was then named President of Omnicare Pharmacies of Pennsylvania, a position he occupied until 2005. His responsibilities expanded to serve as Area Director of Operations with operational responsibility in multiple states.
Carto earned a Bachelor of Science in Pharmacy from Ferris State University in Big Rapids, Michigan in 1981. He has held several offices, including President of the Northeast Chapter of the Michigan Pharmacists Association.
Stephanie Kornechuk, PharmD
Senior Vice President, Procurement and Network Management
Stephanie Kornechuk, PharmD, joined Genoa Healthcare in 2003 as a Pharmacy Manager in Puyallup, Washington. Throughout her tenure, Kornechuk has served various roles with increasing responsibility and has been instrumental in leading major projects in purchasing, auditing, compliance and more. Most recently she’s been responsible for driving purchasing synergies and initiatives to achieve cost savings throughout the company, as well as day-to-day management and P&L responsibility for all Genoa’s pharmaceutical and not-for-sale item procurement, margin analysis and vendor management.
In 2019, Kornechuk was promoted to senior vice president of Procurement and Network Management. She is responsible for pricing and procurement initiatives, pharmacy margin analytics, reimbursement and contracting, as well as network administration, licensing, and third party payer audits.
Prior to working at Genoa Healthcare, Kornechuk worked as a hospital pharmacist for St. Joseph Medical Center in Tacoma, WA and as a long term care pharmacist for Northwood Clinical Pharmacy and Shoppers Drug Mart in Halifax, Nova Scotia, Canada.
Kornechuk graduated from Dalhousie University in Halifax, Nova Scotia with a Bachelor of Science in Pharmacy. She also received her Doctor of Pharmacy from the University of Washington.
Melissa Odorzynski, PharmD, MPH
Senior Vice President and General Manager, Medication Management Solutions
Melissa Odorzynski joined Genoa Healthcare in 2006 to open a pharmacy within a mental health center in Madison, Wisconsin. The pharmacy quickly grew to be one of Genoa Healthcare’s most successful operations, and in 2008 she was promoted to Regional Manager, supervising company operations for the Midwest. While in this role, Odorzynski developed training for pharmacy managers and subsequently an online training program for all employees, Genoa University.
Odorzynski shifted from operations to sales in 2011, joining the sales team to develop partnerships with mental health organizations, and ultimately leading sales and marketing for the company. In 2014, Odorzynski transitioned into the role of VP, Marketing and Strategy, with a greater concentration on strategic planning for the company, while also leading marketing and business development efforts. She continued to refine her focus on corporate development and M&A, successfully leading the acquisitions of several companies including 1DocWay, Advanced Care behavioral health pharmacies, and Medication Management Systems.
Odorzynski was named a 2017 winner of The M&A Advisor Emerging Leaders Award, which celebrates the industry leaders in mergers and acquisitions, financing and restructuring, who have reached a significant level of success in the industry before the age of 40. She is also recognized as an expert in the field of medication adherence in the behavioral health population, speaking nationally on the topic, and has had research published by the Journal of Managed Care and Specialty Pharmacy.
In July 2017, Odorzynski was promoted to SVP, Pharmacy Solutions, responsible for integrating the company’s clinical services division, Genoa Healthcare’s Medication Management Solutions, with its Pharmacy and Telepsychiatry divisions, and promoting a comprehensive solution across all service lines to payers and providers. In January 2018, Odorzynski assumed full responsibility of the MMS business unit as General Manager.
Before joining Genoa Healthcare, Odorzynski worked as a pharmacist for CVS in Baltimore, Maryland. Odorzynski earned her Doctor of Pharmacy from Drake University and her Master of Public Health from Johns Hopkins University. Odorzynski is also certified in Mental Health First Aid USA.
Christy Barr, RPh, MHA
Senior Vice President, National Pharmacy Operations
Christy Barr, RPh, MHA, joined Genoa Healthcare in 2006 as the Site Manager for our Dayton, Ohio location. Since joining Genoa, Barr has held several operations leadership roles including Director of Operations, Regional Vice President, and Vice President of Central Pharmacy Operations. In 2019 she was promoted to Senior Vice President of National Pharmacy Operations. She oversees national pharmacy initiatives and programs, new site implementation, pharmacy care services, the consumer medication coordination program, call center and quality assurance.
Prior to Genoa Healthcare, Barr worked for Kroger Co. as a pharmacy manager of both retail and long-term care pharmacy. She graduated with a Bachelor of Science in Pharmacy in 2000 from the University of Cincinnati, where she was awarded Ohio Pharmacist Association Student of the Year. Barr also recently received her Masters of Healthcare Administration.
Chief Privacy Officer and Deputy Chief Compliance Officer
Kenneth Barr joined Genoa Healthcare in January 2017 as the Chief Privacy Officer and Deputy Chief Compliance Officer. Barr’s primary responsibility is for Genoa Healthcare’s compliance with the HIPAA privacy rule, and support of our general compliance program and legal activities.
Barr is a lawyer with over 38 years’ experience, including nearly twenty years of experience in the healthcare area. Prior to Genoa Healthcare, Barr was a healthcare partner in the Washington, DC office of Reed Smith, LLP, which he joined in 1997. Barr’s practice included representing a wide range of pharmacy and other healthcare providers in regulatory and transactional matters, including corporate transactions and contractual arrangements.
Barr received his bachelor’s degree from Boston University, his law degree from Mercer University, and an LLM in taxation from Georgetown University Law Center.
Shannon Beaudin Klein
Vice President, Marketing & Communications
Shannon Beaudin Klein joined Genoa Healthcare in March 2017 as Vice President of Marketing and Communications. In her role, she is responsible for overseeing all internal and external communications and public relations, reputation management, web content and design and marketing. Shannon has more than 25 years of marketing and communications experience in a variety of industries including health care, transportation and public affairs.
Prior to joining Genoa Healthcare, Beaudin Klein was Vice President of Marketing and Communications at HealthPartners, a large care delivery and health insurance organization. Prior to joining HealthPartners, she was Director of Public Relations for the Minnesota Department of Transportation. She has also served as Director of Communications for the Minnesota Council of Health Plans and the Minnesota Hospital Association.
Beaudin Klein holds a bachelor’s degree in speech communication from the University of Minnesota and a master’s degree in public administration from Hamline University.
Beaudin Klein remains active in the community. She has worked with the Minnesota Chamber of Commerce, America’s Health Insurance Plans, the Minnesota Smoke-Free Coalition and the American Association of Highway Transportation Officials.
Ryan Butler, RPh
Regional Vice President of Operations, Midwest Division
Ryan Butler joined Genoa Healthcare in 2010 as a site manager for our Saint Joseph, Missouri pharmacy location. In 2012, he was promoted to director of operations where he oversaw 22 pharmacy locations in three states. Butler held that role until 2017, when he was promoted to Regional Vice President, Midwest Division, overseeing six regions and director of operations, managing over 135 pharmacy locations.
Prior to Genoa Healthcare, Butler worked as a pharmacy manager for Walgreens and Shop n’ Save pharmacies.
Butler received his Bachelor of Science in Pharmacy from Saint Louis College of Pharmacy in 2000. He is actively involved in both the Missouri and Kansas Pharmacists Associations.
Sarah Fenwick, MBA
Vice President, Network Contracting
Sarah Fenwick joined Genoa Healthcare in 2016 as Vice President of Network Contracting. Fenwick leads the Contracts, Licensing and Audit teams and has over 15 years’ experience in pharmacy managed care. Prior to Genoa Healthcare, she was the Senior Director of Managed Care for Rite Aid, responsible for contract negotiations with Health Plans and PBMs for over 4,500 stores. Prior to joining Rite Aid, Fenwick was the Director of GeriMed’s LTC Network, where she spent over 4 years advocating for LTC independent pharmacies. Before entering the pharmacy provider community, Fenwick worked for Humana as the manager for pharmacy networks and started her career working for Wal-Mart’s pharmacy benefit manager in business development.
Fenwick has been an active member of NCPDP for 10 years advocating on behalf of the pharmacy and payer community.
Fenwick obtained her Bachelor’s Degree in Health Care Administration from Appalachian State University and her MBA from Webster University.
Natasha Hennessy, PharmD
Regional Vice President of Operations, Western Division
Natasha Hennessy joined Genoa Healthcare in 2011 as a Site Manager for one of our St. Paul, Minnesota locations. In 2012, she was promoted to Director of Operations, where she oversaw 20 pharmacy locations in three states. Hennessy held that role until 2017, when she was promoted to Regional Vice President, Western Division, overseeing seven regions and Director of Operations, managing over 140 pharmacy locations.
Prior to Genoa Healthcare, Hennessy worked as a Pharmacy Manager for Walgreens for six years.
She graduated from North Dakota State University College of Pharmacy, with a PharmD, in 2006.
Jason Kan, PharmD
Regional Vice President of Operations, Eastern Division
Jason Kan joined Genoa Healthcare in 2012 as Director of Operations overseeing more than 20 sites in the Northeast. In 2018, Kan was promoted to Regional Vice President of Operations, Eastern Division, overseeing 7 Directors of Operations, managing over 130 pharmacy locations.
Prior to joining Genoa Healthcare, Kan worked at Walmart as a Pharmacy Manager, Regional Talent Specialist and Professional Relations, and Market Health and Wellness Director.
Kan earned his PharmD from the Massachusetts College of Pharmacy and a bachelor’s degree from the University of Massachusetts Amherst.
Vice President, Telepsychiatry Operations
Mubeen Malik joined Genoa Healthcare in 2015. He is responsible for driving strategy and execution for the Telepsychiatry business unit’s operations, which includes the Implementation and Account Management teams. Additionally, Malik handles all legal matters and oversees the finance and accounting functions within the business unit.
Previously, Malik was co-founder and chief operating officer of 1DocWay, a venture-backed startup that used telepsychiatry to expand access to mental healthcare in underserved areas and give behavioral health providers more control over their careers. Malik and his team built the technology-enabled-services company from scratch, treating 25,000 patients before being acquired by Genoa Healthcare in November of 2015.
Prior to 1DocWay, Malik held positions in corporate development and investment banking. He has a Bachelor of Arts degree from the University of Pennsylvania and a Juris Doctor degree from Georgetown University. In 2016, he was named to the Forbes 30 Under 30 List as a social entrepreneur.
Vice President, Government Affairs
Dale Masten, former senior director of Government Affairs to vice president.
Dale Masten joined Genoa Healthcare in 2011 as director of Government Affairs, and was promoted to vice president in early 2018.
He leads government affairs strategy, which includes working with federal, state lawmakers and other government officials across the country advocating for mental health consumers, community mental health center and pharmacy-related policy issues.
Masten successfully implemented a grassroots advocacy program for Genoa Healthcare that enables employees of the organization to stay informed and weigh in with their lawmakers on key policy issues.
He was selected to serve on the National Association of Chain Drug Stores’ Policy Council.
Masten started his career more than 20 years ago, shortly after graduating from Ohio State University. He served as president and chief executive officer of two state retail associations, before becoming regional director for State Government Affairs for the National Association of Chain Drug Stores in 2002.
He is married with five children and lives in Blue Ash, Ohio.
Vice President Technology, Telepsychiatry
Danish Munir joined Genoa Healthcare in 2015. Danish is responsible for driving the strategy and execution for the Telepsychiatry Business Unit’s Product, Engineering & Marketing teams and positioning Telepsychiatry to become a larger player in the Behavioral health industry and within Genoa.
Previously, Danish was Co-Founder and CTO of 1DocWay, a New York City-based startup that used telepsychiatry to expand access to mental healthcare in underserved areas and to give behavioral health providers more control over their careers. Danish and his team built the technology-enabled-services company from scratch, treating 25,000 patients before being acquired by Genoa in November of 2015.
Prior to 1DocWay, Danish worked at Microsoft, on a transformational team that was charged with using data science and analytics to secure Microsoft’s customers and to improve Microsoft’s products by enhancing their resilience to digital threats. The team was one of the key investments by Microsoft that brought them out of the era of being dogged by security concerns. Danish led the anti-phishing and parental-control analytics areas of the business.
Prior to Genoa, Danish has over a period of 7 years consulted with a number of early stage startups in the healthcare, health-data and consumer space including Leo Health (pediatric full stack startup) among others to help them refine and develop and execute on product strategy. Danish also co-founded ComstarUSA, a software development house that enabled US startups to leverage off-shore engineers in an easy and affordable way.
Danish received dual-degrees from the University of Pennsylvania, including a Bachelor of Science in Economics from the Wharton School and a Bachelor of Science in Engineering in Computer Engineering. Danish grew up in Karachi, Pakistan and is an avid hiker.
Senior Vice President, Sales
Christy Rosado joined Genoa Healthcare in 2010, and was promoted to Senior Vice President, Sales, in 2019. In her role, Rosado’s responsible for driving pharmacy growth, both through new and existing pharmacies. Rosado has over 20 years of experience in the retail pharmacy industry, including training, recruiting, sales and management.
Rosado began her career in 1994 as store manager for CVS Pharmacy. From 1998 to 2010, she worked for Rite Aid Pharmacy, holding several positions including Training Store Manager, Regional Trainer, Front End Supervisor, Regional Pharmacy Recruiter, District Manager and Pharmacy District Manager. Prior to her departure from Rite Aid, she was responsible for pharmacy operations for 29 pharmacy locations, including management of customer and associate relations.
Rosado’s strong leadership skills have propelled her through a successful career, but it’s her passion for connecting with people and delivering on Genoa Healthcare’s mission that truly makes a lasting impact. Rosado’s expertise, clear objectives, and continual development of sales models and prescription volume projection, have resulted in unprecedented pharmacy growth for the organization.
Rosado graduated from Danville College in 1991, majoring in Marketing.