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When it matters most: How one pharmacist showed up in a crisis

June 25, 2026 | 3-minute read  

For Genoa Healthcare pharmacists like Farnaz Heidari Kohan, PharmD, being part of the care team isn’t about where they’re located — it's about how far they’re willing to go for the people they serve. 

Recently, Farnaz received an urgent call from a prescriber at a behavioral health clinic she partners with. A consumer, Jane*, was in acute distress and experiencing suicidal ideation. She needed access to Spravato, a medication used to treat treatment-resistant depression, as soon as possible. 

Most Genoa pharmacies are located within the clinics they support — but Farnaz manages one that’s based off-site. Despite the distance, she and her clinic partners stay closely connected, speaking daily to support continuity of care for the people they serve. 

“Immediately it was like, let’s troubleshoot this,” said Farnaz, who had the day off but felt compelled to help. She already knew about the consumer’s background because of her strong relationship with the prescriber and went into problem-solving mode to get her the medication she needed as soon as possible.  

When the prescription was filled but the pieces for delivery weren’t aligning, Farnaz knew waiting wasn’t an option. So she personally picked up the medication from the pharmacy and delivered it to the clinic so it would be ready when Jane arrived. 

The impact of showing up 

Following her treatment, Jane experienced a meaningful shift, moving from crisis to a renewed sense of hope about the future. 

For Farnaz and Jane’s prescriber, this example underscored the importance of integrated care. 

“Moments like this highlight the profound impact coordinated care can have on consumer outcomes,” the prescriber shared. “This level of dedication made a critical difference.” 

Farnaz joined Genoa in December 2025 after 15 years in retail pharmacy, drawn by the opportunity to serve an underserved population and focus on specialty care. Outside of work, she’s a busy mom of two who values spending time with family.  

At home or on the job, one thing remains constant — Farnaz’s commitment to showing up for others. Sometimes, that means answering a call. Sometimes, it means solving a problem. And sometimes, it means going the extra mile, literally. 

Because even when a Genoa pharmacy team is off-site, the people they serve are never out of mind. 

Want to learn how Genoa’s pharmacy services can support your consumers? Fill out this form, and we’ll be in touch.

*Consumer’s name has been changed to protect their privacy.