Our Management
Chief Executive Officer and Founder
Kevin Martyn founded Genoa Healthcare in 2002 as a solution to a problem: the mental health community
was not getting the specialized pharmacy services that it needed. His passion to enrich the quality of
life for people with mental disorders has fueled Genoa's rapid growth. Today, the company serves patients
in more than 26 states with multiple additional pharmacies planned.
Martyn has a strong leadership record and 16 years of experience in the building, managing, acquisition
and turnaround of pharmacies in the long-term care, mail order and specialty markets. He began his industry
career in 1989 as an accountant with Evergreen Pharmaceuticals, an institutional pharmacy serving the
nursing home industry. His leadership at Evergreen drove the successful re-engineering of the company's
accounting systems, resulting in significant cash inflows and ultimately a sale to Omnicare Inc.
In 1992, Martyn became the chief financial officer for Clinical Health Systems (CHS), where he led the
successful turnaround of a $40 million network of institutional pharmacies. He also served as the lead
negotiator in the sale of CHS to NCS Healthcare Inc. He then became vice president of NCS Healthcare's
specialty pharmacy division, where he led the transformation of this business from a local hemophilia-factor
provider to a nationwide provider of hemophilia factor, mental health services, AIDS medications and
respiratory products. During this time, Martyn also successfully led a coalition of specialty providers
that ultimately gained a reversal of previously made changes to Medicare reimbursement policies.