Management

Board of Directors | Management

Kevin Martyn
Chief Executive Officer and Founder

Mr. Martyn founded Genoa Healthcare in 2002 as a solution to a problem: the mental health community was not getting the specialized pharmacy services that it needed. His passion to enrich the quality of life for people with mental disorders has fueled Genoa's rapid growth. Today, the company serves patients in more than 20 states.

Mr. Martyn has a strong leadership record and 16 years of experience in the building, managing, acquisition and turnaround of pharmacies in the long-term care, mail order and specialty markets. He began his industry career in 1989 as an accountant with Evergreen Pharmaceuticals, an institutional pharmacy serving the nursing home industry. His leadership at Evergreen drove the successful re-engineering of the company's accounting systems, resulting in significant cash inflows and ultimately a sale to Omnicare Inc.

In 1992, Mr. Martyn became the chief financial officer for Clinical Health Systems (CHS), where he led the successful turnaround of a $40 million network of institutional pharmacies. He also served as the lead negotiator in the sale of CHS to NCS Healthcare Inc. He then became vice president of NCS Healthcare's specialty pharmacy division, where he led the transformation of this business from a local hemophilia-factor provider to a nationwide provider of hemophilia factor, mental health services, AIDS medications and respiratory products. During this time, Mr. Martyn also successfully led a coalition of specialty providers that ultimately gained a reversal of previously made changes to Medicare reimbursement policies.

Mark J. Peterson, R.Ph
Vice President Sales and Marketing

Mr. Peterson joined Genoa Healthcare in December 2003, bringing with him extensive experience in building and operating healthcare and technology companies. He is responsible for Genoa's sales, marketing, business and corporate development. He also serves as a board member.

Mr. Peterson was previously senior vice president of marketing and data services with HealthNexis LLC, a healthcare technology and services company acquired in 2001 by Global Healthcare Exchange. HealthNexis' charter was to unite healthcare with technology to improve collaboration between healthcare trading partners and eliminate inefficiencies in the supply chain. In addition to marketing and data services, Mr. Peterson's responsibilities included product management, diversification opportunities, strategic merger/acquisition opportunities and competitive intelligence.

Prior to HealthNexis, Mr. Peterson was co-founder and COO of Embion, Inc., a supply-chain management company providing procurement automation for medical clinics. He identified the business opportunity, developed the business model, secured private financing, staffed the company, and developed and managed the execution of corporate plans. The company was sold to Encounter Care Services Inc.

Prior to Embion, Mr. Peterson held various leadership roles with the specialty pharmacy at Chronimed and the outcomes and clinical trials business unit at United HealthGroup's Ingenix. Mr. Peterson holds a Bachelor of Science in pharmacy from the University of Minnesota. His pre-pharmacy coursework at the College of Saint Thomas in St. Paul, Minnesota, includes a computer science emphasis.

Bill Schommer, R.Ph
Vice President of Pharmacy Systems and Implementation

Mr. Schommer joined Genoa Healthcare in June 2005 and is responsible for recruitment, training and the opening of all new pharmacies nationwide. Previously, he was the clinical program manager for Express Scripts Inc., where he oversaw multiple large, public-sector clients. He also handled financial and clinical modeling, trend evaluation and clinical business plan development.

Prior to that, Mr. Schommer held several positions at Fairview Pharmacy Services from 1995 to 2004. As director of pharmacy operations for Fairview, he was responsible for the design, development, and all operations of pharmacy sites located within a network of medical clinics, and he opened more than 20 pharmacies. He also developed and launched a remote dispensing initiative and was instrumental in the successful revamping of the company's financial modeling and pricing strategy. In addition, he owned his own pharmacy for four years.

Mr. Schommer holds a Bachelor of Science in pharmacy from the University of Minnesota.

Donald Mays, R.Ph
Vice President of Pharmacy Operations

Mr. Mays joined Genoa Healthcare in July 2006 to manage the operations of Genoa Healthcare pharmacies in the Midwest. He most recently served as vice president of pharmacy services at GeriMed Group Purchasing Organization, where his responsibilities included contracting for generic medications, on-site customer business reviews, formulary development and reimbursement analysis. He also created a formulary program for personal computers, PDAs, and Pocket PDPs. During his ten years at GeriMed, he also developed expertise in pharmacy Medicaid programs and reimbursement parameters, and developed formularies to maximize profits for member pharmacies.

Previously, Mr. Mays worked at Pharmacare Pharmacy for 10 years, where he served as director of operations for a 2,500-bed, long-term care pharmacy. He holds a Bachelor of Science in pharmacy from the University of Cincinnati.

Cindi Bright
Vice President of Human Resources

Ms. Bright joined Genoa in June 2008 as vice president of human resources bringing with her more than 20 years of experience and knowledge.

One of Ms. Bright's first HR roles was at Mare Island Naval Shipyard, in Vallejo, CA, managing a civil service personnel office. She then transitioned to Pacifica Services, Inc. where she managed a team of seven and built the entire human resources department from the ground up.

In 1994, Ms. Bright transitioned to Weyerhaeuser Company, a Fortune 100 forest products company in Federal Way, WA. She worked as senior human resources manager supporting multiple corporate departments for 10 years. These departments included finance, corporate affairs - including federal and international affairs - and corporate communications. While at Weyerhaeuser, Ms. Bright also led a two-year project to overhaul and centralize the accounting and finance functions that cut across 18 business lines.

In 2004, Ms. Bright joined Safeco Insurance Company as assistant vice president of human resources where her key focus was to provide HR leadership for the sales, marketing and distribution departments. Her strategic leadership in this area led to improvement in employee turnover, resulting in the department's ability to achieve significantly higher sales growth.

Ms. Bright has prior board experience. She has previously served on the board of directors for Atlantic Street Organization, a non-profit that provides family and youth services to low-income families, and has served on the Human Resources Advisory Committee for the YWCA of King County. Both organizations are in Seattle, WA.

Rob Council, R.Ph
Florida Regional Manager

Mr. Council joined Genoa Healthcare in March 2006 as Pharmacy Manager of Bradenton, FL. Within six months he was promoted to manage Genoa's pharmacy operations in Florida.

Previously, Mr. Council worked at Cardinal Health in the Sarasota, FL branch as a Nuclear Pharmacy Manager where he was responsible for an $8.5 million budget and 32 people. In 2002 he was responsible for opening, staffing, equipping and promoting a new Sarasota facility. In 2003 Cardinal Health bought two additional pharmacies and Mr. Council saved 50 percent on overhead and operation costs. Mr. Council oversaw the Radiation Safety program and reviewed nuclear prescriptions to ensure safety and accuracy.

From 1996 to 2001, Mr. Council was a pharmacy manager at Walgreen's. His location dispensed over 800 prescriptions per day and was No. 1 in prescription volume in his sales district.

Mr. Council has a Bachelor of Science degree in Pharmacy from the University of Florida.

Daniel L. Carto, R.Ph
Eastern Regional Manager

Mr. Carto joined Genoa Healthcare October 1, 2006, to oversee the Eastern region. He has been working in the institutional pharmacy services business for the past 20 years in a variety of positions.

From 1986 through 1989, Mr. Carto was a dispensing and consultant pharmacist for a privately held company. In 1989 he became director of pharmacy operations of the Northern division of Specialized Pharmacy, and was named vice president of operations in 1992. When Specialized Pharmacy and Omnicare merged in 1995, Mr. Carto was appointed regional director of compliance for the Great Lakes region of Omnicare.

From 1996 through 1998, Mr. Carto assisted Omnicare with pharmacy acquisitions and integrations. He was then named president of Omnicare Pharmacies of Pennsylvania, a position he occupied until 2005. Most recently, he served as area director of operations with responsibility for approximately $150 million in annual revenue.

Mr. Carto earned a Bachelor of Science in pharmacy in 1981 from Ferris State University in Big Rapids, Michigan. He has held several offices including president of the Northeast chapter of the Michigan Pharmacists Association.

Melissa Odorzynski, PharmD, MPH
Midwest Regional Manager

Ms. Odorzynski joined Genoa Healthcare in September 2006 to open a pharmacy at Dane County Mental Health in Madison, WI. The pharmacy quickly grew to be one of Genoa's most successful operations.

In August 2007 Ms. Odorzynski managed company operations in the Northwest on an interim basis. In January 2008 she accepted the position of Midwest regional manager on a full-time basis.

Before joining Genoa, Ms. Odorzynski worked at CVS pharmacy. Her pharmacy was the busiest in the district and dispensed over 3,000 prescriptions each week.

Ms. Odorzynski graduated cum laude from Drake University in with a doctor of pharmacy in 2005 and earned her master of public health from Johns Hopkins Bloomberg School of Public Health in 2007.

Vafa Aflatooni, R.Ph
Northwest Regional Manager

Mr. Aflatooni joined Genoa in January 2008 to oversee the Northwest region's operations.

At the beginning of his career, from 1984 to 1990, Mr. Aflatooni was store manager and chief pharmacist of a Revco Drugstore in Tucson, AZ. While at Revco, Mr. Aflatooni supervised all sales associates, staff pharmacists and the assistant manager. He also oversaw the prescription dispensing activities, store budgets and patient counseling protocols.

Mr. Aflatooni was the director of pharmacy from 1991 to 1995 at Good Shepherd Community Hospital in Hermiston, OR. While working for this hospital, Mr. Aflatooni made significant contributions to the success of the pharmacy, including overhauling its inventory processes.

After working at Good Shepherd Community Hospital, Mr. Aflatooni became part owner, manager and pharmacist in charge of Medical Center Pharmacy in Pendleton, OR, where he was solely responsible for all aspects of operating this retail pharmacy. This included dispensing and consulting for a number of different long-term care facilities.

Prior to working at Genoa, Mr. Aflatooni was a pharmacy manager at Rite Aid Pharmacy from 2004 to 2008. As the pharmacy manager, Mr. Aflatooni supervised four pharmacists, 10 technicians and all daily operations for a high volume pharmacy.

Mr. Aflatooni has a Bachelor of Science degree in pharmacy from Idaho State University.

Vic Breed, CPA
Chief Financial Officer

Mr. Breed joined Genoa in October 2006 as the CFO and is responsible for accounting functions, treasury management, billing, purchasing, insurance/risk management and banking relationships. He plays a significant role in raising equity financing and negotiating new bank financing.

Previously Mr. Breed was the EVP of Finance and Operations for a medical device company, ClearMedical, Inc. As the EVP, Mr. Breed developed and implemented a new business model and managed all operational and administrative functions including production, engineering, regulatory, finance, accounting, human resources and IT.

Prior to ClearMedical, Inc. Mr. Breed was senior vice president for Solucient, LLC. With this company, he was the General Manager of a business unit that provided performance management solutions for hospitals. In addition, he identified and evaluated potential business partners and M&A candidates and negotiated business relationships, joint ventures and marketing arrangements.

Before working for Solucient, LLC, Mr. Breed was the COO and CFO for HBS International. As COO/CFO Mr. Breed oversaw daily operations and developed strategies for accelerating growth by merger or acquisition. In 1999 HBS International was one of the Deloitte & Touche Technology Fast 500; a list of the fastest growing technology companies in North America. The following year, HBS International was on the 2000 Healthcare Informatics list of 10 Most Influential Healthcare IT Companies.

Mr. Breed is a 1982 graduate of Lake Superior State University with a Bachelor of Science in accounting. He is also a member of both the American Institute of Certified Public Accountants and the Washington Society of Certified Public Accountants.